The new agreement means that Heineken will continue as an official partner of the world’s most prestigious club football competition till 2018.
Heineken has been a partner of the UEFA Champions League since 2005.
The Marketing Director Nigerian Breweries Plc, Walter Drenth, said, “The UEFA Champions League’s unrivalled international reach and professional standards make it the perfect match for Heineken. It is one of the brand’s main engagement pillars, and as such, we strive to constantly strengthen and broaden our activation through innovative marketing and our global footprint.”
The contract renewal sees Heineken obtaining the rights to exclusive UEFA Champions League content such as Back Stadium Tour and UEFA Champions League Trophy Tour.
As part of its Road to the Final campaign, Heineken also announced the dates and venues for the UEFA Champions League Trophy tour.
The tour will begin on February 27, 2014 in Buenos Aires, Argentina and end on March 2, 2014. It will move to Lagos on March 13, 2014 before moving to Ho Chi Minh City, Vietnam.
“It as rare privilege to offer our consumers in Nigeria the unique experience and thrill of the UEFA Champions League and the trophy tour presentation in Lagos for four days,” Drenth said.
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